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Metalsmith BenchTalk on BlogTalkRadio with Jay Whaley

Posted by: Beth Bond in MyBlog on Aug 30, 2010

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Beth Bond

For all the Bench guys out there here's an interesting interview with Benjamin Mark. A setter for over 30 years Benjamin discusses life, tech geek stuff and the bench of course.

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Reduce, reduce, reduce…

Posted by: Beth Bond in MyBlog on Aug 30, 2010

Tagged in: tips , efficiency , business
Beth Bond

You have probably heard the new three R’s by now. Reduce, reuse and recycle. Now that you have started recycling, you may say to yourself, “Do I really need to be creating this much in recyclables?” The emphatic answer is no! How much do you spend each month on stuff that you don’t really need to? Hmmm…let’s see, a couple of bucks on Styrofoam cups, a case of paper, post it notes, garbage bags, packaging materials, plastic utensils and paper plates for meals, water bottles. What about paper towels? Depending on the size of the store you might be going through $200.00 a month on supplies - and you don’t really need to.

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The first place to start? Harass your landlord!

Posted by: Beth Bond in MyBlog on Aug 25, 2010

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Beth Bond

Most jewelry store owners might say recycling is not the place to start because they share a dumpster with the entire shopping center. Au contraire, my friend, the first place to start is recycling. Why? Well it’s easy and it actually can save your landlord some bucks. Yes, green bucks.

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The Key to Innovative Business Ideas: Cross-Pollination

Posted by: Beth Bond in MyBlog on Aug 18, 2010

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Beth Bond

by Pamela Wilson

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Are you Authenticable?

Posted by: Beth Bond in MyBlog on Aug 18, 2010

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Beth Bond

I understand that I have picked a word that I am not quite sure how to pronounce but be patient me. Let me start by saying the major reason I am writing this at this moment is because one of my thought provokers is Scott, The Name Tag Guy. He has issued a challenge for followers to write an article about being “-able”. If you haven’t gotten a chance to know him, check out his website. I saw him speak at the InStore tradeshow recently and I confess I have become a groupie. However, what’s by far more important here is the challenge of writing about being “able”.

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Is Your Business Sustainable?

Posted by: Beth Bond in MyBlog on Aug 16, 2010

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Beth Bond

What does Sustainability mean to you? A great deal of the time it means the ability for your company to maintain itself for a long time.

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The Top 10 Marketing Things To Do in July

Posted by: Beth Bond in MyBlog on Jul 19, 2010

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Beth Bond

So it’s hot for most of us. People are on vacation, at the pool or staying inside where it’s cool. So what’s the best use of your time while you wait for school to begin again? Well it’s a great time to plan your Fall/Holiday marketing strategies. If you have a marketing/PR company handling this kind of work, then plan a detailed work session with them. Have them come in and spend the day creating your marketing agenda for the next six months. Otherwise, do it yourself with your staff.

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Who gives a Hoot?

Posted by: Beth Bond in MyBlog on Jun 29, 2010

Tagged in: tips , social networking
Beth Bond

Overwhelmed with managing all of your social media accounts? Well there are several solutions out there to help you, but do you need help? If you are managing over two twitter accounts, then the answer is, yes! Even if you are very active and managing just one twitter account with bunches of folks, then one of these sites can help.

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20 Warning Signs That Your Content Sucks

Posted by: Beth Bond in MyBlog on Jun 21, 2010

Tagged in: tips , social networking
Beth Bond

I got this from one of my Social Media Gurus I follow in Twitter.  Some nice help for those trying to build their blog.

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At the recent Smart Jewelry Show in Chicago, I had the honor of sitting on a panel with distinguished industry giants like Stuller, IDEX and Polygon. Now how did little ‘ole me end up on a panel with such industry leaders? The simple answer is, age. Age being defined as those who have been doing an online inventory program the longest—not how old I am.

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Social Media video from the Next Gen Blog

Posted by: Beth Bond in MyBlog on May 18, 2010

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Beth Bond

I saw this on the Next Gen Blog. It's great and incredible! Click here to watch the Social Media 2 video.

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Originally I published this with the title as "It’s not all about Social Media". It ended up being a completely unoriginal thought. Michael Schechter over on the Next Gen blog had written an article with the same exact title! Although our content was different I felt that since Michael was first it would only be respectful to change my title. To read Michael's article click here. It's great!

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Tradeshows are a bummer but The Smart Jewelry Show rocked!

Posted by: Beth Bond in MyBlog on May 04, 2010

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Beth Bond

So I have to confess. I hate tradeshows. I know it’s tough when you are the marketing director, but on the whole tradeshows are one of the most wasteful, time consuming hit or miss things one can do when trying to market a company.

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A free social media handbook

Posted by: Beth Bond in MyBlog on Apr 15, 2010

Tagged in: tips , technology , social networking
Beth Bond

Today's blog is a quickie. Considering that I wrote 2,000 words about Twitter (Oh the irony!!) I thought I would share this tool with you. I moderated a Social Media Panel last night and one of the attendees has create a free on line social media 101 handbook. Check it out. Hopefully this will help organize an approach that makes sense. At least it's free! http://www.ifpeople.net/learn/social-media-strategy

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Tweetly-Tweetly-Tweet

Posted by: Beth Bond in MyBlog on Apr 13, 2010

Tagged in: tips , technology , social networking
Beth Bond

What can be said in 140 characters? Is it enough, too little or way too much? Remember that spaces count and anyway, who the heck is going to read my 140 characters anyway?

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Stumbling on Stumble Upon

Posted by: Beth Bond in MyBlog on Feb 09, 2010

Tagged in: tips , technology , social networking
Beth Bond

Have you heard about Stumble Upon? According to a local Atlanta Social Media expert, it’s one of the most effective ways for driving traffic to her website. I wish that I could say that I have mastered Stumble Upon. Instead I find myself merely stumbling around. My rule with social media is if it can’t be figured out in five minutes then you probably shouldn’t bother. And so I have basically given up on Stumble Upon. I do add pages sometimes but it’s yet another thing that I feel is floating off into cyberspace wondering about uselessly trying to make itself useful.

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Can I get a Connection?

Posted by: Beth Bond in MyBlog on Jan 26, 2010

Tagged in: tips , technology , social networking
Beth Bond

Last time, we focused on Facebook. Industry experts (if there can be any experts in this newly emerging field), state that people spend their evenings and weekends on Facebook and their incidental time on Twitter i.e. waiting in line, (dare I say in the car!), commuting on public transportation and accessing LinkedIn during business hours.

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All a Twitter about Facebook

Posted by: Beth Bond in MyBlog on Jan 18, 2010

Tagged in: tips , technology , social networking
Beth Bond

Finally, twittering about Facebook! Or is that tweeting about Facebook? Once again, it’s hard to keep up with all the language. I know many of you are probably already on Facebook. It seems to be the new conversation starter among strangers. It used to be that men talked sports and women talked kids when first trying to breach that “I don’t know you stage”. Nowadays it’s all about Facebook. How you love Facebook or hate the latest changes or can’t understand why people want to share what they are eating or how they are feeling.

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Social Media vs. Marketing

Posted by: Beth Bond in MyBlog on Nov 23, 2009

Tagged in: tips , technology , social networking
Beth Bond

Tom Peters, Mega Trend Author, wrote a book in the nineties called In Serach of Excellence. This book talked about product creation, life cycles and how things were changing faster and faster. Just look at your local computer monitor and you’ll see Peters was right. Do you even remember what it was like to surf the net before high-speed internet?

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SE…What?

Posted by: Beth Bond in MyBlog on Oct 29, 2009

Tagged in: tips , technology
Beth Bond

In a previous blog we gave the formal definition of SEO (Search Engine Optimization). So let’s explain this in a little more in depth. Search Engine Optimization is the process of making sure your website shows up as high as possible in the search engine results. Of course the universal king of all the search engines is Google. They capture more and more traffic each month. However, there are some interesting facts about who uses it verses the other search engines. Women over 50 tend to use Yahoo! search page more. So depending on who you want to capture you might want to spread your money around a little. For purposes of discussion here, I am going to focus on Google although most of this is true for all of the search engines.

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Last blog, we started to get into a do’s and don’ts conversation. So that the previous blog didn’t become too long, I stopped myself. Besides, what better way to assure that you will come back to the blog?

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Your Website Should Be Yours

Posted by: Beth Bond in MyBlog on Oct 20, 2009

Tagged in: tips , technology , social networking
Beth Bond

You don’t have to have a Blue Nile type of website to be considered a genuine business. Nor do you have to have an online store/shopping cart. You do have to have a way for people to get a sense of who you are, how they can contact you, where you are located and the brands you carry…and you do have to website. A recent study showed eighty percent of urban shoppers now say that they don’t consider a business legitimate unless it has a website.

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Vocabulary Lesson

Posted by: Beth Bond in MyBlog on Oct 06, 2009

Tagged in: tips , technology , social networking
Beth Bond

I know…I know, the dreaded vocabulary lesson. You thought those were finished in school? No such luck. I guess one of the coolest things about the English language is that we are always moving forward and expanding our vocabulary. We have the largest number of words of any language in the world. Possibly because as Americans we create, build and evolve our lifestyles faster than anyone else.

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The internet. When I first started working with Crown Diamond, the jewelry industry wasn’t even ready to hear about the internet. It was still an unknown entity and still needed to be defined. How would it affect the industry? Once the online players came on board there was a lot of fear and worry. And although they have changed the way you sell diamonds, they have not changed a majority of clients needs to have human contact when making one of the most important purchases of their lives.

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